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Flooring

Dow offers an array of products and technologies that make flooring more beautiful, durable, and sustainable. 

Whether you are looking for carpet backing solutions that provide lasting design, durability and comfort, or artificial turf systems that take performance to the next level, Dow has the portfolio of products, technologies and experts to create improved solutions underfoot.

Adhesives and Latex
Dow's Acrylic Latex provides excellent adhesion to a variety of architectural substrates, including wood, low- and medium-density urethane foam, aluminum, and concrete. The polymer's high alkali resistance allows its use over "green" cement or block fillers. Coatings attain water resistance quickly after application and will achieve and maintain desirable properties under extreme drying conditions.
Woodworking adhesives made using AFFINITY™ GA polymers offer high mileage due to aggressive bonding and lower density; clean and char-free processing; reduced line shutdown and increased intervals between product changes resulting in increased productivity; better color of the adhesive resulting in improved customer satisfaction; and virtually no odor or smoke, resulting in improved workplace conditions. Applications include multi-wall structure fabrication and non-woven construction.
AMPLIFY™ Functional Polymers are a family of polyolefin products designed to offer versatile properties to meet an array of application demands. Due to the functionality for enhanced adhesion, these polymers work well in carpet backing, wood plastic composites, and other applications where bonding to nylon, EVOH, cellulose, glass and other substrates is critical.
Applications include: Artificial Turf; Bath Mat; Commercial Broadloom; Modular Tile; Needle Punch; Residential; Rugs; Tufted Carpet; Two-In-One Technology; Underlay; and Woven.
Dow Elastomer products are designed to offer versatile properties for an array of application demands, including adhesives for carpet backing and wood plastic composites.
Dow Latex Powders (DLP) redispersible polymer powders are dry blend products such as cement-based tile adhesives, thermal insulation systems (ThIS or EIFS) and self-leveling flooring compounds (SLFC or self-leveling underlays). Key application properties, like adhesion strength on porous and non-porous substrates and flexibility of the set mortar are improved by the addition of DLP redispersible polymer powders.
ECHELON™ Prepolymers are designed for general purpose binders, adhesives, and coatings; can be used in blends to create greater flexibility in higher modulus prepolymers.
FOUNDATIONS™ Latex is primarily used in the precoat compound for commercial carpet backing applications and also in synthetic grass and carpet tile with attached cushion applications. It provides outstanding wet strength and moisture barrier properties and superior delamination, tuft bind, and edge ravel values with a soft hand.
Precoat compound for both commercial and residential carpet backing applications. HPL™ latexes are also used in unitary and tile backing applications.
Applications include automotive trim, adhesives, coatings, elastomers and sealants.
Dow’s SB latex backing solutions for artificial turf offer help to improve tuft bind, flexibility, water resistance, and dimensional stability that extend the durability and appearance of the pitch; while creating a highly stable and predictable playing surface. The end result is artificial turf that gives the players the necessary safety and support.
This versatile latex provides outstanding water resistance when formulated into clear sealers, semi-transparent and solid color stains, as well as paints applied over wood and cementitious substrates.
Choose PAPI Polymeric MDI for interior trim, adhesive and cushioning applications. For formulating systems and better flow into molds for semi-flexible and integral skin foam. Use where high viscosity is required for processing polyisocyanurate foams.
Natural oil-based polyols manufactured with RENUVA™ Renewable Resource Technology from Dow enable customers to create floor-covering products with high levels of renewable content and without the odor often associated with bio-based polyols. Applications include bio-based wood adhesives and sealants; rubber and cork binders; carpet backing and artificial turf backing.
For modular tile applications — whether you are looking for superior tuft binds, improved penetration, resistance to plasticizer migration, exceptional ignition resistance or faster drying, Dow has a latex for you.
For architectural coatings, adhesives, building products and industrial coatings. NeoCAR™ is designed for use in clear sealers or coatings for wood, masonry, and cement where outstanding durability is required; also designed for floor coatings, this polymer contributes outstanding chemical, hot tire pickup and blush resistance. Product offering includes UCAR™ acrylic, vinyl acrylic and styrene acrylic latexes; NeoCAR vinyl versatate latexes; and POLYPHOBE™ rheology modifiers.
UCAR™ Latex is well suited for both the Do-It-Yourself and professional carpet adhesive markets; it is an excellent base polymer for carpet-square adhesives. Properties include a good balance of surface tack, peel adhesion, and cohesive strength; repositionable after initial dwell time; and maintains adhesion under damp conditions, as well as tack over “green” cement-based substrates.
UCAR™ Solution Vinyl Resins offer several advantages, including outstanding strength, toughness and water resistance. No water-soluble suspending agents or surfactants are used in the manufacture.
Vinyl Acetate Monomer (VAM) is a key component of carpet and flooring adhesives. It's also used in hard flooring coatings to produce no-wax shine and other benefits.
Used in the production of elastomers, coatings, adhesives, semi-flexible foams, and carpet underlayment and backing.
Diols and triols for coatings; adhesives; sealants; and elastomers.
Artificial Turf Solutions
Dow's polyolefin plastomer, AFFINITY™, offers yarn producers another resin option that are particularly suited to create fibers that provide the right combination of softenss, resilience and mechanical toughness. The result is is a product suitable to play at a professional level, one which prevents nasty abrasions to players and guarantees a durable, consistent playing surface.
ENFORCER™ Sport Polyurethane Systems help your turf withstand tough wear and tear, with strong tuft bind and dimensional stability, even in wet conditions. A backing made with ENFORCER Sport is the ideal solution for applications where performance and durability are important.
ENHANCER™ Sport Polyurethane Systems help your turf withstand the toughest wear and tear, with strong tuft bind and dimensional stability, even in wet conditions. A backing made with ENHANCER Sport is a suitable solutions for applications where performance and durability.
VORAMER™ Polyurethane Binders help provide shock absorption for artificial turf and can be used in a variety of applications, bonding together different types of shredding materials such as rubber and flexible polyurethane foams.
Dow’s SB latex backing solutions for artificial turf offer help to improve tuft bind, flexibility, water resistance, and dimensional stability that extend the durability and appearance of the pitch; while creating a highly stable and predictable playing surface. The end result is artificial turf that gives the players the necessary safety and support.
Carpet Backing
AMPLIFY™ Functional Polymers are a family of polyolefin products designed to offer versatile properties to meet an array of application demands. Due to the functionality for enhanced adhesion, these polymers work well in carpet backing, wood plastic composites, and other applications where bonding to nylon, EVOH, cellulose, glass and other substrates is critical.
Dow Elastomer products are designed to offer versatile properties for an array of application demands, including adhesives for carpet backing and wood plastic composites.
FOUNDATIONS™ Latex is primarily used in the precoat compound for commercial carpet backing applications and also in synthetic grass and carpet tile with attached cushion applications. It provides outstanding wet strength and moisture barrier properties and superior delamination, tuft bind, and edge ravel values with a soft hand.
Precoat compound for both commercial and residential carpet backing applications. HPL™ latexes are also used in unitary and tile backing applications.
HYPOD™ polyolefin dispersions put high molecular weight polyolefins into a water-based dispersion to enable customers to create differentiated products or structures, eliminate solvent-related issues and/or lower systems costs. HYPOD provides benefits to carpet manufacturers by allowing them to apply a thermoplastic backing using conventional coating equipment.
LOMAX™ Technology uses renewable energy (currently landfill methane gas) to manufacture our latex carpet backings, which reduces greenhouse gas emissions and assists customers in developing high performance products with sustainable attributes.
Dow's Floor Covering Industry Center located in Dalton, Georgia, has set the industry standard for polyurethane carpet backing technology that’s renowned for providing superior performance and ergonomics in demanding, high-use applications.
Natural oil-based polyols manufactured with RENUVA™ Renewable Resource Technology from Dow enable customers to create floor-covering products with high levels of renewable content and without the odor often associated with bio-based polyols. Applications include bio-based wood adhesives and sealants; rubber and cork binders; carpet backing and artificial turf backing.
Dow’s Two-In-One® System helps develop environmentally superior, carpet backing system and allows for a highly dimensionally stable tile that can be produced by the broadloom process; i.e. produce as broadloom, but sell as broadloom or convert to tiles.
Used in the production of elastomers, coatings, adhesives, semi-flexible foams, and carpet underlayment and backing.
CARPET BACKING PRODUCT FINDER
We've housed a number of resources on our site in a downloadable and printable format. Scroll through the list of technology bulletins and whitepapers to select your topic of interest. Also, you can find a Dow Technology Advisor near you or try our CLEARCHOICE™ Interactive Backing Finder to find the right backing technology for you.
Coatings and Finishings
Dow's Acrylic Latex provides excellent adhesion to a variety of architectural substrates, including wood, low- and medium-density urethane foam, aluminum, and concrete. The polymer's high alkali resistance allows its use over "green" cement or block fillers. Coatings attain water resistance quickly after application and will achieve and maintain desirable properties under extreme drying conditions.
ECHELON™ Prepolymers are designed for general purpose binders, adhesives, and coatings; can be used in blends to create greater flexibility in higher modulus prepolymers.
Floors with epoxy are weather-resistant and well protected from rain, snow, oil and flooding. Painted finishes are susceptible to blistering, peeling and chipping. But water and most solvents have no effect on sealed epoxy surfaces. Epoxies are used in commercial, decorative, and industrial flooring applications.
HYPERKOTE™ offers end clients a range of rapid cure and fast drying coatings designed for various coating applications, including sprayable polyurethane systems for concrete maintenance applications.
HYPOD™ polyolefin dispersions put high molecular weight polyolefins into a water-based dispersion to enable customers to create differentiated products or structures, eliminate solvent-related issues and/or lower systems costs. HYPOD provides benefits to carpet manufacturers by allowing them to apply a thermoplastic backing using conventional coating equipment.
Applications include automotive trim, adhesives, coatings, elastomers and sealants.
This versatile latex provides outstanding water resistance when formulated into clear sealers, semi-transparent and solid color stains, as well as paints applied over wood and cementitious substrates.
DOWANOL™ DPM, DM, and EPh are commonly used in floor polish formulations. The powerful coalescing action of these Dow Oxygenated Solvents products provide many benefits including: excellent leveling characteristics in floor polishes, improving the appearance and durablity of the coating finish and enhancing mar resistance.
Choose PAPI™ Polymeric MDI for interior trim, adhesive and cushioning applications. For formulating systems and better flow into molds for semi=flexible and integral skin foam. Use where high viscosity is required for processing polyisocyanurate foams.
Raw Material for polyurethane paints.
Natural oil-based polyols manufactured with RENUVA™ Renewable Resource Technology from Dow enable customers to create floor-covering products with high levels of renewable content and without the odor often associated with bio-based polyols. Applications include bio-based wood adhesives and sealants; rubber and cork binders; carpet backing and artificial turf backing.
With its rapid setting, low temperature application, TRAFFIDECK™ anti-skid and surface waterproofing forms a tough, highly durable seamless but flexible membrane with no vulnerable joints. It is resistant from automotive fluids, salts and dilute mineral acids, thus ensuring no stalactite formation and subsequent concrete cracking. Applications include parking decks, roofs and balconies, and bridge and marine decks.
For architectural coatings, adhesives, building products and industrial coatings. NeoCAR™ is designed for use in clear sealers or coatings for wood, masonry, and cement where outstanding durability is required; also designed for floor coatings, this polymer contributes outstanding chemical, hot tire pickup and blush resistance. Product offering includes UCAR™ acrylic, vinyl acrylic and styrene acrylic latexes; NeoCAR™ vinlyl versatate latexes; and POLYPHOBE™ rheology modifiers.
Marine and maintenance coatings; ink and overlacquers for vinyl substrates; high-build, air-dry maintenance finishes; strippable coatings; and masonry, wood and concrete coatings are among the principal applications for UCAR™ Solution Vinyl Resins. Product offering includes vinyl chloride, vinyl acetate copolymers, monomers, and ter-polymers.
Vinyl Acetate Monomer (VAM) is a key component of carpet and flooring adhesives. It's also used in hard flooring coatings to produce no-wax shine and other benefits.
Used in the production of elastomers, coatings, adhesives, semi-flexible foams, and carpet underlayment and backing.
Diols and triols for coatings; adhesives; sealants; and elastomers.
Floor Covering Components
Dow's Acrylic Latex provides excellent adhesion to a variety of architectural substrates, including wood, low- and medium-density urethane foam, aluminum, and concrete. The polymer's high alkali resistance allows its use over "green" cement or block fillers. Coatings attain water resistance quickly after application and will achieve and maintain desirable properties under extreme drying conditions.
Dow's polyolefin plastomer, AFFINITY™, offers yarn producers another resin option that are particularly suited to create fibers that provide the right combination of softenss, resilience and mechanical toughness. The result is is a product suitable to play at a professional level, one which prevents nasty abrasions to players and guarantees a durable, consistent playing surface.
AMPLIFY™ Functional Polymers are a family of polyolefin products designed to offer versatile properties to meet an array of application demands. Due to the functionality for enhanced adhesion, these polymers work well in carpet backing, wood plastic composites, and other applications where bonding to nylon, EVOH, cellulose, glass and other substrates is critical.
Applications include: Artificial Turf; Bath Mat; Commercial Broadloom; Modular Tile; Needle Punch; Residential; Rugs; Tufted Carpet; Two-In-One Technology; Underlay; and Woven.
Dow Elastomer products are designed to offer versatile properties for an array of application demands, including adhesives for carpet backing and wood plastic composites.
Dow Latex Powders (DLP) redispersible polymer powders are dry blend products such as cement-based tile adhesives, thermal insulation systems (ThIS or EIFS) and self-leveling flooring compounds (SLFC or self-leveling underlays). Key application properties, like adhesion strength on porous and non-porous substrates and flexibility of the set mortar are improved by the addition of DLP redispersible polymer powders.
ECHELON™ Prepolymers are designed for general purpose binders,adhesives, and coatings; can be used in blends to create greater flexibility in higher modulus prepolymers.
Dow Emulsion Polymers is a world leader in the manufacture of emulsion polymers used in the production of carpet and other floor covering materials.
METHOCEL™ cellulose ethers as additives are vital when dry powder products are mixed by hand. The lubricating properties of METHOCEL cellulose ethers reduce friction between particles, saving time and making thorough dispersion easier.
Raw Material for polyurethane paints.
Natural oil-based polyols manufactured with RENUVA™ Renewable Resource Technology from Dow enable customers to create floor-covering products with high levels of renewable content and without the odor often associated with bio-based polyols. Applications include bio-based wood adhesives and sealants; rubber and cork binders; carpet backing and artificial turf backing.
For modular tile applications -- whether you are looking for superior tuft binds, improved penetration, resistance to plasticizer migration, exceptional ignition resistance or faster drying, Dow has a latex for you.
Vinyl Acetate Monomer (VAM) is a key component of carpet and flooring adhesives. It's also used in hard flooring coatings to produce no-wax shine and other benefits.
Used in the production of elastomers, coatings, adhesives, semi-flexible foams, and carpet underlayment and backing.
Insulation
Installing STYROFOAM™ extruded polystyrene insulation can help direct radiant floor heat upward into the room, prevent it from dissipating into the ground, and it provides moisture protection.